These Research Provocations were identified by Mass Culture in its second phase. To find out more, check out the Phase 2 Report.

Organisational Roadmaps from Volunteer-led to Professional
Innovative governance and leadership models


Toolkit on Arts & Culture in rural areas
How to build sustainability in tourism
How to instill a community of giving in rural areas
How to move beyond seasonal, tourism-dominated nature by developing local audiencesLand-based practices


How to establish and operate a cultural hub
How to integrate arts with other sectors (Health, Education, Poverty & Crime reduction)
Case studies on the development of dedicated Indigenous creative hubs as well as multi-disciplinary creative hubs that house Indigenous arts organizations
Developing national touring networks


New models for post-secondary and lifelong arts education
Arts & artists in schools


What successful marketing campaigns for physical activity or mental health might be applied to arts, culture and creativity?
What techniques are being used to educate the public in different places about the importance of arts and culture?
What mechanisms, stakeholders and research do we need to make change happen in a long-term basis?
What can we learn from other sectors (Film, Music, Parks & Recreation…) in terms of making the case for the arts?
Employee engagement through the arts
Cultural diplomacy
Social / cultural prescription


How can rural artists create environments where professional fees are expected?
What is the logistics of establishing a minimum wage for artists and/or revising current fee schedules?
Artists as frontline workers addressing local issues through arts for social change: working in mental health, addiction, correctional facilities, trauma, community living, seniors…
How to build a thriving local economy for arts & culture workers
How to establish and manage effective professional networks
Teleworking in the cultural sector
Monitoring changes in the socio-economic conditions of cultural workers


How does Indigenous Art get funded?
What are the policy frameworks and mechanisms that shape funding decisions, especially regarding Indigenous arts?
International examples of creating and delivering arts policies
How do we create our own funding program?
Revenue generation through social enterprise
Leveraging partnered micro-financing (for operations, innovative work, special projects, etc.)


How do we articulate our stories and the value of our work in ways that resonate?
Economic impact of the arts
Social impact of the arts
Cultural workforce data


Engaging young people / teenagers
Reaching out to 20-30 year olds
Developing audiences in conservative / traditional communities


Arts and culture in relation to broader social priorities: vulnerable and equity-seeking populations, local economic development and workforce development
Inclusion, equity
Access to and participation in culture
Affordable housing for artists
Creativity & Wellbeing


Mapping of creative spaces
Ownership is varied
Rural vs city
Affordability (affordable quality space), incl. taxes
Models of shared/community space
Meanwhile spaces, incl. popups, issue of zoning
Social return on investment
Public & private owned properties
Faith spaces & research re: how they’re going to be used
Whose space is it? Do you feel invited?
Flexibility of spaces
Inclusivity of spaces
Intersectionality to meet needs of other groups 

#MCResearchSpace #MCResearchCreativeSpace #MCResearchPublicSpace


In collaboration with the Canada Council for the Arts, the Culture Statistics Working Group (Federal-Provincial-Territorial Culture and Heritage Table), Ontario Trillium Foundation, and Toronto Arts Foundation, Mass Culture is implementing a new research initiative, Research in Residence: Arts’ Civic Impact.

Canada Council for the Arts / Conseil des arts du Canada
Federal-Provincial-Territorial Table on Culture and Heritage
Ontario Trillium Foundation / Fondation Trillium de l'Ontario. An agency of the Government of Ontario / Un organisme du gouvernement de l'Ontario


This MC Research Project is in partnership with Ryerson University and is funded by the Social Sciences and Humanities Research Council of Canada. This initiative sought to provide insight into the Arts Service Organization (ASO) sector in Canada, with specific attention paid to the role ASOs play in generating research. The project produced a living map, which Mass Culture is dedicated to continually updating, as well as a report by Dr. Miranda Campbell.


This MC Research Project is in partnership with LeSage Arts Management and is funded by the Canada Council for the Arts, and seeks to explore what the best approaches are for Canadian arts and culture organizations to structure their Human Systems/People strategies to respond to the current climate.

State of Emergence

This MC Research Project is in partnership with Art of Festivals and is funded by the Canada Council for the Arts. This initiative explores online capabilities for fostering inclusive dialogue, giving voice to a plurality of perspectives and building a community of practice.

Stories of Our Stories

This research project was led by Thinking Rock Community Arts in partnership with the Nordik Institute, Algoma University and Mass Culture, and was funded by the Canada Council for the Arts and the Ontario Trillium Foundation. This report tells the story of community arts in Northern Ontario. 

Federal Budget Analyses

Mass Culture, through funding from the Canadian Conference of the Arts, is dedicated to conducting a federal budget analysis on an annual basis.

Federal Budget Analysis, 2021

Find out who’s involved in Mass Culture’s 2021 Federal Budget Analysis!

Current Climate: An analysis of the arts, 2020

The roundtable for Mass Culture’s inaugural Federal Budget Analysis was coordinated by Akoulina Connell, who also facilitated the discussion, and Bridget MacIntosh. Participants in the discussion were Mark Campbell, MaryElizabeth Luka, Loc Dao, Lindsay Fisher, Laurence Dubuc, and Niigaanwewidam Sinclair. You can find out more about the speakers and Akoulina hereFind out more about the graphic recording (below) by Devon Kerslake, ThinkLink Graphics, here.

Study Dates


Each Study Dates comes out of Mass Culture’s research agenda, inspired by conversations had during various Gatherings. Each series of Study Dates is grouped around a theme of research.

The first round of Study Dates has passed, but watch this space as Mass Culture plans more exciting programming!

2020 Study Dates


May 29

Read Jeanne LeSage’s invitation: So Now What? How Do We Work in a Post-COVID Reality?


June 12

Read Christina Loewen’s invitation: Measuring Arts Impact in a post-COVID19 world


June 26

Read Frédéric Julien’s invitation: Unlocking Data