These Research Provocations were identified by Mass Culture in its second phase. To find out more, check out the Phase 2 Report.

Organisational Roadmaps from Volunteer-led to Professional
Innovative governance and leadership models


Toolkit on Arts & Culture in rural areas
How to build sustainability in tourism
How to instill a community of giving in rural areas
How to move beyond seasonal, tourism-dominated nature by developing local audiencesLand-based practices


How to establish and operate a cultural hub
How to integrate arts with other sectors (Health, Education, Poverty & Crime reduction)
Case studies on the development of dedicated Indigenous creative hubs as well as multi-disciplinary creative hubs that house Indigenous arts organizations
Developing national touring networks


New models for post-secondary and lifelong arts education
Arts & artists in schools


What successful marketing campaigns for physical activity or mental health might be applied to arts, culture and creativity?
What techniques are being used to educate the public in different places about the importance of arts and culture?
What mechanisms, stakeholders and research do we need to make change happen in a long-term basis?
What can we learn from other sectors (Film, Music, Parks & Recreation…) in terms of making the case for the arts?
Employee engagement through the arts
Cultural diplomacy
Social / cultural prescription


How can rural artists create environments where professional fees are expected?
What is the logistics of establishing a minimum wage for artists and/or revising current fee schedules?
Artists as frontline workers addressing local issues through arts for social change: working in mental health, addiction, correctional facilities, trauma, community living, seniors…
How to build a thriving local economy for arts & culture workers
How to establish and manage effective professional networks
Teleworking in the cultural sector
Monitoring changes in the socio-economic conditions of cultural workers


How does Indigenous Art get funded?
What are the policy frameworks and mechanisms that shape funding decisions, especially regarding Indigenous arts?
International examples of creating and delivering arts policies
How do we create our own funding program?
Revenue generation through social enterprise
Leveraging partnered micro-financing (for operations, innovative work, special projects, etc.)


How do we articulate our stories and the value of our work in ways that resonate?
Economic impact of the arts
Social impact of the arts
Cultural workforce data


Engaging young people / teenagers
Reaching out to 20-30 year olds
Developing audiences in conservative / traditional communities


Arts and culture in relation to broader social priorities: vulnerable and equity-seeking populations, local economic development and workforce development
Inclusion, equity
Access to and participation in culture
Affordable housing for artists
Creativity & Wellbeing


Mapping of creative spaces
Ownership is varied
Rural vs city
Affordability (affordable quality space), incl. taxes
Models of shared/community space
Meanwhile spaces, incl. popups, issue of zoning
Social return on investment
Public & private owned properties
Faith spaces & research re: how they’re going to be used
Whose space is it? Do you feel invited?
Flexibility of spaces
Inclusivity of spaces
Intersectionality to meet needs of other groups 

#MCResearchSpace #MCResearchCreativeSpace #MCResearchPublicSpace

Current Climate: An analysis of the arts, 2020

Mass Culture, through funding from the Canadian Conference of the Arts, is dedicated to conducting a federal budget analysis on an annual basis.

The roundtable for Mass Culture’s inaugural Federal Budget Analysis was coordinated by Akoulina Connell, who also facilitated the discussion, and Bridget MacIntosh. Participants in the discussion were Mark Campbell, MaryElizabeth Luka, Loc Dao, Lindsay Fisher, Laurence Dubuc, and Niigaanwewidam Sinclair. You can find out more about the speakers and Akoulina hereFind out more about the graphic recording (below) by Devon Kerslake, ThinkLink Graphics, here.

Study Dates


Each Study Dates comes out of Mass Culture’s research agenda, inspired by conversations had during various Gatherings. Each series of Study Dates is grouped around a theme of research.

The first round of Study Dates has passed, but watch this space as Mass Culture plans more exciting programming!


May 29 2020, 1–4pm EDT

Read Jeanne LeSage’s invitation: So Now What? How Do We Work in a Post-COVID Reality?


June 12 2020, 1 – 4pm EDT

Read Christina Loewen’s invitation: Measuring Arts Impact in a post-COVID19 world


June 26 2020, 1–4pm EDT

Read Frédéric Julien’s invitation: Unlocking Data


This MC Research Project is in partnership with Ryerson University and is funded by the Social Sciences and Humanities Research Council of Canada.

Find out more here or by clicking the images below

Introducing Mass Culture's partnership with Ryerson University

Anne Bertrand • Why are arts service organizations important?

Brenda Leadlay • Why are arts service organizations important?

Longevity in the Arts Sector • MC Minds Video

Lila Karim • Why are arts service organizations important?

Mark Sandiford • Why are arts service organizations important?

Zoë Cunningham • Why are arts service organizations important?

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This MC Research Project is in partnership with LeSage Arts Management and is funded by the Canada Council for the Arts.

Click here to find out more

State of Emergence

This MC Research Project is in partnership with Art of Festivals and is funded by the Canada Council for the Arts.

Click here to find out more