By overseeing the development and promotion of community-centred cultural policy research, we envision an arts and cultural sector that is well-equipped to understand its value and challenges so that it makes a lasting contribution to Canadian society at home and abroad

Mass Culture will…

Guiding Principles

These seven commitments serve as a starting point to inform our values and guide our work.

We commit to:

  • Mutual Respect: cultural pluralism and diverse perspectives engaging the work.
  • Access: an ongoing practice of defining and improving access with communities.
  • Decent Work: implement and evaluate Mass Culture’s decent work practices in service to the sector, our team(s), and each employee.
  • Reconciliation and Relationship Development: making collaborative action toward mutually beneficial goals between Indigenous and non-Indigenous communities.
  • Relations: deepen relationships and creative approaches that address the needs of the sector across generations.
  • Stability: ongoing evaluation to improve Mass Culture’s work. Commit to sustainable practices in operations, programming, and projects.
  • Integrity: conducting ethical research, collecting accurate data, valuing transparency, and embracing debate.


The community-identified cultural policy issues Mass Culture aims to address:

  • People are looking for a comprehensive, credible source for research about Canada’s arts and culture sector
  • People are looking for research communications that are accessible and digestible
  • Research practices are often siloed
  • Research has not reached its potential for use in communities


Mass Culture aims to do this by:

  • Sharing and growing the network
  • Scanning for research writings, questions, frameworks and tools
  • Making connections between people with shared research interests
  • Creating and encouraging forms of communication to voice what people are working on (e.g. podcasts, newsletters, social media)
  • Hosting Gatherings (in-person and virtual)
  • Coordinating active and relevant working groups
  • Coming to understand Mass Culture’s organizational model and governance needs
  • Encouraging feedback from the network



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