Mass Culture is an arts support organization that strives to harness the power of research to learn and generate new insights, enabling the arts community to be strategic, focused and adaptive.

Mass Culture is...

A collaborative support organization that takes a community based approach to providing diverse parties with the context and connections needed to enhance the equitable mobilization of arts and culture research. By convening cultural workers and academics, Mass Culture provides a platform for knowledge to be explored, widely understood, and mobilized.

To find out more about Mass Culture’s origins, watch the video below.

Vision, Purpose & Mission

Vision: Where we're going

By circulating robust, inclusive research through a healthy network, Mass Culture will deepen the capacity of communities to develop an interconnected Canadian arts sector, empowered to reflect and make informed decisions towards a future in which the arts sector in Canada can thrive.

Purpose: Why we exist

Mass Culture is committed to ensuring all communities have the ability to mobilize and benefit from arts and culture research.

Mission: What we do

Mass Culture is dedicated to recognizing, undertaking and disseminating professional research that is relevant to the Canadian arts community. By convening cultural workers and academics, Mass Culture provides a platform for knowledge to be explored, widely understood, and mobilized.

Guiding Principles

Research Priorities

As determined through conversations with the sector

Mass Culture’s Research Priorities are:

Framing Arts Impact by convening the value of arts in society. Community of practice for arts research. Research about the sector: knowing ourselves.