Data Points

1.6M+

data points

in the DNA Platform to explore, spot trends, and make informed choices.

Organizations

4,500+

organizations

represented in the DNA Platform, helping shape a clearer picture of Canada’s arts and cultural sector.

Members

1,000+

network members

connected through a national community of supporters, contributors, and active peers.

Hours

250+

hours of coaching

helping organizations build data skills and better understand their impact.

DATA NARATIVES FOR THE ARTS (DNA)

See the DNA Platform in Action

Ignite your data empowerment through data training and the DNA Platform, a unique national resource of financial and operational data from 4500+ arts and cultural organizations

The DNA Platform is a series of dashboards that turn sector data into useful insights. Shaped by community consultation, each dashboard explores a different data narrative.

Watch and see how the platform works and how the dashboards can help you explore trends and generative insights across the arts and cultural sector.

Featured Insights & Resources

Banking in the Arts
REPORT

Doing Banking in the Arts Report

What kinds of financial tools and infrastructure would actually support the sector? Arts and cultural organizations from across Canada shared their experiences navigating banking systems with us.

DNA Expo
DNA

Economic Impact Dashboard

A new enhanced dashboard of the DNA Platform. This tool gives the sector a way of better understanding economic impact, and the ability to model and estimate the economic impact of an individual organization, project, or portfolio.

AI Poll
REPORT

Curiosity Poll for Artists on AI Report

The Curiosity Poll for Artists on AI gathered responses from 750 artists representing a broad range of artistic disciplines, geographic regions, and relationships to AI.

MC with Michelle Chawla and TAF
PODCAST

The Mass Culture Podcast

Conversations that illuminate the systems, relationships, and ideas shaping arts and culture today.

Why Mass Culture

Community

Community-Informed

Mass Culture’s work is shaped through consultation, collaboration, and ongoing dialogue with the arts sector.

Research Driven

Research-Driven

Projects and resources are grounded in research, data, evaluation, and sector knowledge.

Shared Learning

Built for Shared Learning

Mass Culture helps turn information into tools, insights, and resources that can support stronger decision-making across the sector.

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