Mass Culture is an arts support organization that strives to harness the power of research to learn and generate new insights, enabling the arts community to be strategic, focused and adaptive.

Featured Work

Research in Residence

This video was made by Sariena Luy, alumni of the ArtWorksTO program

Upcoming From Mass Culture

Gamifying Your Strategic Planning Process

New From Mass Culture

Alternative Federal Budget: Culture Chapter

Alternative Federal Budget: Culture 2021. Co-authors: Ben Dick, Naomi Stokes. Infographics: Neeha Dsouza.

Arts for Mental Health Conference Report

A4MH, Arts for Mental Health Report

Futures of Arts Work, Board Governance: Emerging Ideas

Mass Culture's Research Agenda

As determined through conversations with the sector

Mass Culture’s Research Priorities are: 

• Framing Arts Impact by conveying the value of the arts in society; 

• To create a Community of Practice for arts research; 

• To conduct Research About the Arts Sector, allowing us to get to know ourselves better.

You can find out more about Mass Culture’s Research Projects here.

Land Acknowledgement

Mass Culture honours and acknowledges the territories upon which our offices reside, the traditional land of the Huron-Wendat, the nations of the Haudenosaunee Confederacy, the Métis, and the Anishinabek, including the Mississaugas of the New Credit Nation. We recognize and respect all recorded and unrecorded Nations who cared for this land of Tkaronto, meaning “Where the Trees Meet the Water.” We honour the Dish With One Spoon treaty and our responsibility to peaceably share and care for the resources around the Great Lakes. Mass Culture is grateful for the opportunity to nurture the world of the arts and connect cultures and communities across this land, which is the home to many Indigenous peoples from across Turtle Island. We hope to breathe life into our obligations to those communities and treaties.

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