Harnessing the power of research to learn and generate new insights, enabling the arts community to be strategic, focused and adaptive.

We support the arts community in better harnessing data and evaluative practices to understand impact

Watch the guided tour for the NEW Organizational Trends Dashboard! Part of Mass Culture's Data Narratives for the Arts (DNA) Platform

The DNA Platform is a series of dashboards that present data-driven insights critical to the arts sector. Shaped by community consultation, the DNA Platform is organized like a book, with each dashboard representing a different data narrative.

The Organizational Trends dashboard allows you to explore how the sector and its organizations have changed over time.

This is how we work

Travel from here to there to discover how Mass Culture builds the data, research, and knowledge infrastructure that strengthens the arts sector’s capacity to understand its impact and showcase its brilliance to the world.

Here

Arts Data
Ripple Effect Map.

Through our DNA Initiative, we empower the arts sector by offering high-level training and access to data, supporting a stronger and more knowledge-driven and arts community.

Arts Research & Evaluation
Evaluative Thinking.

Through our Evaluative Thinking program, we help arts organizations develop effective evaluative practices, deepening continuous learning, reflection, and growth.

Schedule your complimentary consultation HERE.

Arts Impact
Art by Harmeet Rehal.

In collaboration with our partners, we offer community-tested, research-backed tools that provide effective methods for measuring the arts' impact on society and the environment.

Arts Research & Evaluation
Gallery of Tools & Templates.

Through our research and evaluation work, we share co-developed tools and templates, including everything from minimum standard fees for research participants to research contracts, our evaluation framework template, and an Intellectual Property worksheet.

Bonus! Artifex: A Sector-Sourced Resource Hub featuring open-source publications on arts and culture.

About Us
Get Involved

Through the power of convening, we treat research as a living thing. Every initiative connects individuals throughout the knowledge transformation journey, tapping into our expanding network and its collective intelligence.

There

Getting from here to there is by no means linear. This is just for the purpose of being neat and tidy.

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Veuillez patienter quelques instants avant que la plateforme DNA ne charge 1 671 506 points de données.

Please allow a few moments for the DNA Platform to load 1,671,506 data points.