Mass Culture is an arts support organization that strives to harness the power of research to learn and generate new insights, enabling the arts community to be strategic, focused and adaptive.
This qualitative arts framework provides indicators to measure arts impact in environmental sustainability. The study fosters transformation towards climate action and adaptation by using forward-thinking to create a useful arts impact assessment framework.
This framework was designed as part of the Research in Residence: Arts Civic Impact Initiative by Mass Culture, and was produced in collaboration with CreativePEI. Thus, the framework was primarily built with CreativePEI’s context in mind, but we encourage other practitioners within and outside of the arts to consider the utility of this framework in their unique contexts. The framework presents categorized indicators in three groupings: Who (who is and isn’t being reached or engaged by the work); How (what modes and strategies are being used to carry out the work); and What (what goals and outcomes are being worked towards). The framework also presents two categories that investigate impact on a larger scale and which show the intersections and fluidity of indicators among the categories. Even though we’ve presented the indicators in these categories, we encourage you to explore new combinations and understand that many indicators can shed light on impact in multiple ways! Each impact area in the framework contains various impact indicators which can be used to help plan and measure the impact of your activities.
Three ways to interact with the Framework:
Watch the video to find out more.
On the Research in Residence webpage, find a rundown of Emma’s approach at the inception of the project, as well as more information on her collaborators.
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