Harnessing the power of research to learn and generate new insights, enabling the arts community to be strategic, focused and adaptive.

Space Project

Research in Partnership with

Why Not Theatre

As real estate becomes increasingly expensive, cultural spaces become harder to acquire and operate. With Space Project, we worked with Why Not Theatre with the aim to reduce barriers and provide greater access to spaces for artists who need it most. By connecting artists to property managers and community leaders, this project seeks to find a sustainable method of offering affordable space to artists.

Why Not Theatre and Mass Culture, along with Project Partners across Canada – Aluna Theatre, ArtsBuild Ontario, Capsules Artist Resources Inc., Common Ground Arts Society, On Cue Performance Hub, Inc., SURmUN, and Terrarium Studio – explore the impact of providing free temporary and meanwhile-use spaces for artists.

As part of this research journey, Mass Culture is sharing the project’s final report, alongside a short video highlighting key insights, a transferable learning framework, and a blog article by co-researcher Mary Anderson reflecting on her experience working on the project.

If you have any questions about these tools and resources, you can set up a meeting with us below.

This is a short video to share insights from the study co-led by Why Not Theatre and Mass Culture that asks: if you take away the struggle to afford space, does it change what’s possible for artists?

Click to watch

Before embarking on this project, we developed a learning framework and guiding questions to explore and deepen understanding within each pillar. Feel free to explore and add comments!

Click to view

Mary Anderson of Why Not Theatre shares her experience working on The Space Project as co-researcher alongside Mass Culture’s Robin Sokoloski in 'Photovoice: Exploring Affordable Spaces for Canada’s Artists'

Click to read

This initiative is made possible through the support of the following

Canada Council for the Arts logo.
Metcalf Foundation logo
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