Harnessing the power of research to learn and generate new insights, enabling the arts community to be strategic, focused and adaptive.
Harnessing the power of research to learn and generate new insights, enabling the arts community to be strategic, focused and adaptive.
Mass Culture has been working with organizations such as the National Ballet School that invite us to explore the questions that matter most. Organizations engage with us to deepen their understanding and, where possible, build capacity to put new learnings into practice. Along the way, this work creates a partnership for uncovering patterns, leaning into “wicked” problems, and identifying opportunities across the broader arts ecosystem. The knowledge gained flows back to the community.
Each project not only supports the partner organization but also expands our collective understanding of the sector. That’s why Mass Culture is committed to sharing everything we learn from research processes and tools to findings so that knowledge flows outward, contributing to collective insight and strengthening our arts community.
We’re here to support your efforts in advancing mission-driven work by growing your capacity at your organization. Do you have a wicked question you’d like to explore with us? Reach out to connect and learn more about this service.
Are you yearning to evaluate your challenges and successes, beyond funder requirements?
Mass Culture now offers a service to help arts organizations develop and implement effective evaluation methods.
We are committed to creating an evaluation framework that speaks directly to your organization’s specific needs.
Meet with us to start your evaluation journey.
Through Data Narratives for the Arts (DNA), we’re building data confidence across the sector. As of August 2025, we have launched our second Data Summer School and, throughout the coming year, will be working with 12 arts organizations as Data Fellows. We also host free online Data Dives, and in January 2026, we’ll gather the field for the second annual DNA Expo, a full day of workshops and learning.
Alongside these, we also deliver tailored training; for example, our summer 2025 training with choral arts service organizations.
Got a group curious about data? Let’s talk!
Mass Culture worked with Why Not Theatre to understand what truly happens when artists are given free creative space, and what it reveals about the systems that support them.
Through a yearlong research partnership, we listened to more than a hundred artists across Canada as they shared how access to space reshaped their practice, their livelihoods, and their sense of belonging.
From these voices, Scaffolding for Change: Artist-Led Insights from the Space Project emerged: an impact report that moves beyond the idea of space as a venue, and into space as infrastructure, equity, and possibility.
In this work, we explore what it takes to sustain the conditions that make artistic life possible: not only rooms to create in, but systems of care, funding, and trust that uphold artists and the communities they serve with dignity and respect.
Mass Culture partnered with Canada’s National Ballet School to explore how shared governance can shape the future of institutional transformation.
Rooted in equity, trust, and collective care, this collaboration examined how decisions are made and how they might be shared across a complex organization in motion.
Building Together: A Guide Through the Shared Governance Model captures insights from this process, revealing how governance can evolve to balance accountability, creativity, and community at every step.
