Harnessing the power of research to learn and generate new insights, enabling the arts community to be strategic, focused and adaptive.

DNA.

Data Training

An Arts Data Initiative

Through Data Narratives for the Arts, we’re building data confidence across the sector.

In August 2025, we launched our second Data Summer School and, throughout the coming year, we will be working with 12 arts organizations as Data Fellows.

In addition to these training opportunities, Mass Culture also periodically offers free online Data Dives, and in January 2026, we’ll gather the field for the second annual DNA Expo, a full day of workshops and learning.

Alongside these, we deliver tailored training, such as a recent workshop in Summer 2025 with choral Arts Service Organizations (ASOs). 

Got a group curious about data? Let’s talk – book a meeting now.

The Data Fellows

Data Dives

Data Summer School

Tailored Data Training

Data Training Resources

Data Coaches

Connect for guidance, advice, and practical insights on mobilizing data.

DNA Evaluation

Members of the Data Cohort share their experience and insights related to the DNA initiative.

DNA Teaching Tool

Created in partnership with capitalW.

Data Training Archive

Data-Minded Arts Organizations

Members of the inaugural Designing Your Data Narrative Learning Series.

Sharing Impact through Data with River Clyde Arts

Data Dive, April 2025

Defining Your Impact: Who and what really matters?

Data Dive, March 2025

A Date with Data: How much do we love our artists?

Data Dive, February 2025

Through the DNA Platform and accompanying learning tools, DNA will empower the arts sector with a data-driven mindset, showcasing the genuine value and immense impact this sector brings to society. Thank you to our partners and funders for supporting this vital initiative.

If you believe in the power of data- and research-driven work, donate to Mass Culture today!

This initiative is made possible through the support of the following

Canadian Heritage logo.
Canada Council for the Arts logo.
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