Defining Your Impact:
Who and what really matters?

One-on-One Data Coaching Opportunity for Arts Organizations – Fully funded by Mass Culture

Mass Culture is offering fully funded one-on-one data coaching for arts organizations. This is an opportunity to work with a Mass Culture verified data coach to develop customized strategies for data collection, analysis, and impact measurement.

Welcome to Data Dives, Mass Culture’s new data learning series! This program features three open online sessions exploring diverse data approaches to help you better understand your organization’s impact, followed by an opportunity for arts organizations to receive personalized one-on-one coaching for deeper support.

Session outline

Intro

This dynamic and collaborative workshop helps arts organizations strategically define and articulate their desired impact through group discussions, brainstorming, and interactive exercise. Participants will explore how to identify the individuals, communities, or sectors they aim to influence, the type of impact they envision, and the key stakeholders who care about these outcomes. This session serves as the foundational step in building a compelling case for funders, audiences, and partners.

Key topics :

Defining target audiences and areas of influence
Clarifying types of impact (social, cultural, economic, etc.)
Mapping and understanding stakeholders (public funders, donors, audiences)
Exploring practical next steps for data-driven impact storytelling

What You'll Learn

Clarity on impact: Participants will gain a sharper understanding of who and what their organization influences.
Strategic focus: They’ll walk away with a clear sense of where to direct their efforts when defining and measuring impact. Participants will understand that before diving into data, it’s essential to ask the right strategic questions. This prevents them from scattering their focus or feeling overwhelmed by data, avoiding a tech-driven, solution-first approach that may lack clear direction.
Audience mapping – Attendees will learn how to identify the right audiences to showcase their impact to (funders, donors, audiences, etc.).
Next steps and key questions: Participants will leave with a clear understanding of the next steps and the critical questions to ask when crafting impactful data stories. They’ll get a preview of how data and measurement can enhance their storytelling in future stages.
An over of organization data: Attendees will gain an overview of the types of data typically found in arts organizations and how this data can help answer strategic questions

2 hours

March 6 2025, 1-3pm Eastern

Arts organizations, specifically grant writers, arts administrators, and strategic planners seeking to better understand, measure, and communicate their impact. Ideal for those preparing for public or private funding applications, or aiming to engage donors and audiences more effectively.

Session outline

Session introduction

Icebreaker

Mind Mapping

Break

Empathy Mapping

Case Study: Sled Island Festival

Wrap up

Closing words

How to prepare

Make sure you have paper and pen on hand!

Gaëlle Ramboanasolo

Gaëlle Ramboanasolo is a data strategist and consultant with deep expertise in helping arts and cultural organizations harness data and AI to drive impact. Holding a master’s degree in business intelligence, Gaëlle began her career as a data analyst for institutions like Société de la Place des Arts in Montréal and Bandsintown, developing tools and strategies rooted in data science for the arts sector.

She later co-founded Gradiant AI, a company dedicated to empowering creators, producers, and cultural organizations to seize opportunities offered by AI and advanced analytics. Through Gradiant, she has collaborated with major cultural institutions, including Opéra de Montréal, Festival International de Lanaudière, and Productions Nuits d'Afrique.

Gaëlle was a finalist for “Entrepreneur(e) issu(e) de la diversité de l'année” at the Grands Prix de la jeunesse en affaires du RJCCQ (2021) and served as a lecturer on AI and Communications at Collège la Cité d’Ottawa from 2021 to 2024.

Registration is now closed, but you can email kathryn@massculture.ca if you would still like to attend.

Through the DNA Platform and accompanying learning tools, DNA will empower the arts sector with a data-driven mindset, showcasing the genuine value and immense impact this sector brings to society. Thank you to our partners and funders for supporting this vital initiative.

If you believe in the power of data- and research-driven work, donate to Mass Culture today!