Harnessing the power of research to learn and generate new insights, enabling the arts community to be strategic, focused and adaptive.

DNA.

Data Dives​

An Arts Data Initiative

Since supporting a cohort of arts organizations in growing their data skills, we have seen a strong desire to use data to better understand organizational impact. To maintain this momentum, we are levelling up our data learning through Data Dives, a new activity within our DNA initiative as of 2025.

Starting in February 2025, we hosted three open online sessions, each exploring different data approaches to help you better understand and articulate your organization’s role within the larger arts ecosystem.

Following each session, we offered arts organizations the chance to skill-up and work one-on-one with a data coach. 

Stay tuned for 2026’s offerings!

Data Dive Archive

Sharing Impact through Data with River Clyde Arts

Data Dive, April 2025

Defining Your Impact: Who and what really matters?

Data Dive, March 2025

A Date with Data: How much do we love our artists?

Data Dive, February 2025

Through the DNA Platform and accompanying learning tools, DNA will empower the arts sector with a data-driven mindset, showcasing the genuine value and immense impact this sector brings to society. Thank you to our partners and funders for supporting this vital initiative.

If you believe in the power of data- and research-driven work, donate to Mass Culture today!

This initiative is made possible through the support of the following

Canadian Heritage logo.
Canada Council for the Arts logo.
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