Mass Culture's Data Summer School
Presented in collaboration with Purpose Analytics

Arts organizations often collect rich data, but without a consistent structure, it’s hard to use. Data Summer School is here to help.
This two-part workshop series (Data 101 & Data 102) is designed to guide arts organizations from messy spreadsheets to confident data storytelling. You’ll learn how to:
- Structure your data with consistency and clarity
- Plan for dashboards and future CRM adoption
- Define key indicators that matter to your mission
- Build low-cost, sustainable tools to track and communicate your impact
Whether you’re just starting or ready to visualize, there’s a session for you. Taught by Maia Pelletier, Data Scientist at Purpose Analytics, this summer school blends teaching, hands-on exercises, templates, and office hours to support your data journey.
Session outline
Intro
Arts organizations often collect rich data, but without a consistent structure, it’s hard to use. Data Summer School is here to help.
This two-part workshop series (Data 101 & Data 102) is designed to guide arts organizations from messy spreadsheets to confident data storytelling.
Data 101 will focus on data storage, integrity, and introductory CRM evaluation.
Review the Data 101 tab for the full outline!
Data 102 will focus on indicators, narratives, dashboard wireframing, and analysis.
Review the Data 102 tab for the full outline!
Registration for Data 102 opens soon. Preference will be given to those attending Data 101.
- LENGTH
Data 101: 3 x 1 hour 30 minute workshops
- DATES
Data 101
- Thursday July 17, 1-2:30pm EST
- Thursday July 23, 1-2:30pm EST
- Thursday July 31, 1-2:30pm EST
Data 102:
- Thursday August 21, 1-3pm EST
- Thursday August 28, 1-4pm EST
- Thursday September 4, 1-3pm EST
- COST
Data 101: $200 + HST per organization (up to 3 staff members and/or volunteers can attend)
Data 101 outline
What You'll Learn in Data 101
- How to define key indicators that matter to your mission
- How to build low-cost, sustainable tools to track and communicate your impact
- WHO IS DATA 101 FOR?
Data 101 is for arts and culture organizations who:
- Are keeping data in spreadsheets/in folders/OneDrive/Google Drive, with no central repository
- Have outgrown their current data practices and want to start to think about next steps,
- Are considering switching/making changes to data collection/storage/processes and want to deepen their understanding to guide that change,
- Are interested in understanding their data better, having more effective conversations about data, and in using their data more effectively
- LENGTH
3 x 1 hour 30 minute workshops
- DATES
Data 101, Session 1 – Thursday July 17, 1-2:30pm
Data 101, Session 2 – Thursday July 23, 1-2:30pm
Data 101, Session 3 – Thursday July 31, 1-2:30pm
- COST
$200 + HST per organization (up to 3 staff members and/or volunteers can attend)
Data 102 outline
What You'll Learn in Data 102
- How to structure your data with consistency and clarity
- How to plan for dashboards and future CRM adoption
Registration for Data 102 opens soon. Preference will be given to those attending Data 101.
- WHO IS DATA 102 FOR?
Data 102 is for arts and culture organizations who:
- Are 101 “graduates”
- Are doing semi-regular reporting and looking to improve the reporting and/or do more of it
- Already have CRMs and/or data collection and storage, but feel that they don’t know how to “use” it, the information is untapped
- Think they have a use-case for a dashboard but don’t know where to start
- LENGTH
3 x 1 hour 30 minute workshops
- DATES
Data 102, Session 1 – Thursday August 21, 1-3pm EST
Data 102, Session 2 – Thursday August 28, 1-4pm EST
Data 102, Session 3 – Thursday September 4, 1-3pm EST
- COST
$200 + HST per organization (up to 3 staff members and/or volunteers can attend)

Maia Pelletier
Maia is a Data Scientist at Purpose Analytics, where she enjoys putting her knowledge and passion for data visualization and information design to work on projects like Mass Culture's Data Narratives for the Arts Dashboards. They previously worked as a data analyst and data visualization developer at Statistics Canada, where they worked on dashboard and data visualization development, and automation and modernization solutions. They hold a B.Sc. in Statistics from the University of Ottawa and are passionate about telling stories with data enhanced by data visualization and design.
Through the DNA Platform and accompanying learning tools, DNA will empower the arts sector with a data-driven mindset, showcasing the genuine value and immense impact this sector brings to society. Thank you to our partners and funders for supporting this vital initiative.
If you believe in the power of data- and research-driven work, donate to Mass Culture today!
This initiative is made possible through the support of the following









