Harnessing the power of research to learn and generate new insights, enabling the arts community to be strategic, focused and adaptive.

DNA.

Data Training

An Arts Data Initiative

Through Data Narratives for the Arts, we’re building data confidence across the sector.

In August 2025, we launched our second Data Summer School and, throughout the coming year, we will be working with 12 arts organizations as Data Fellows.

In addition to these training opportunities, Mass Culture also periodically offers free online Data Dives, and in January 2026, we’ll gather the field for the second annual DNA Expo, a full day of workshops and learning.

Alongside these, we deliver tailored training, such as a recent workshop in Summer 2025 with choral Arts Service Organizations (ASOs). 

Got a group curious about data? Let’s talk – book a meeting now.

Creative Data Fellows

Cultural organizations working directly with Mass Culture-verified Data Coaches to map and apply their own data approaches.

DNA Expo 2026

January 29, 2026, 11:00-17:30 EST – an online journey from setting your data direction to confidently putting your data to work.

Tailored Data Training

Meet with Mass Culture staff for an exploratory conversation, no strings attached.

Data Training Resources

Data Coaches

Connect for guidance, advice, and practical insights on mobilizing data.

DNA Evaluation

Members of the Data Cohort share their experience and insights related to the DNA initiative.

DNA Teaching Tool

Created in partnership with capitalW.

Data Training Archive

Data-Minded Arts Organizations

Members of the inaugural Designing Your Data Narrative Learning Series.

Data Dives 2025

Exploring different data approaches to help cultural organizations better understand and articulate their role within the larger arts ecosystem.

Data Summer School 2025

This two-part workshop series was designed to guide arts organizations from messy spreadsheets to confident data storytelling.

Through the DNA Platform and accompanying learning tools, DNA will empower the arts sector with a data-driven mindset, showcasing the genuine value and immense impact this sector brings to society. Thank you to our partners and funders for supporting this vital initiative.

If you believe in the power of data- and research-driven work, donate to Mass Culture today!

This initiative is made possible through the support of the following

Canadian Heritage logo.
Canada Council for the Arts logo.
Optimized by Optimole

Veuillez patienter quelques instants avant que la plateforme DNA ne charge 1 671 506 points de données.

Please allow a few moments for the DNA Platform to load 1,671,506 data points.